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Conversation starters for LinkedIn

Being active on a daily basis with engaging your network is the first start to benefit from your network, especially on LinkedIn. To help you start using your network we are giving you the following tips.

Sales is not the goal; that is the result of a set of conversations over time. The main objective is to get in touch and start conversations. By making a new contact every day, after the first month 30 new people know about you and your work at Orga. If one conversation is interested in the products of your company, you gain twelve additional and new opportunities in a year.

To start the conversation we would like to ask you to have a look at the people who showed already interest to your personal profile. Please start with selecting two contacts who are not yet connected with you to start a conversation with.

1. These are the steps to follow for the best results:

2. Visit “who viewed your profile“Select two 2nd line contacts

Who viewed your profile

3. Visit their profile by clicking on the person’s photo

4. Click the 3 dots

5. Select InMail

Start conversation6. Write your personalised InMail

7. Click Send

Inmail

8. Check your inbox on LinkedIn and on Sales Navigator

Conversation starters are:

  • Read through the profile of your contact
  • See if they recently shared an update
  • Did they change jobs recently?
  • Which relations/contactpersons do you have in common?
  • Has the company been in the news recently?

 

If you send in-mails, be aware of the following tips:

  • Keep it short
  • Make it personal
  • Come to the point
  • Do not sell
  • Response rates are better on shorter messages – 2-3 sentences long
  • Write a good headline
  • No caps or exclamation marks.

Subject line:

A good subject line will predetermine whether or not your InMail is read.
Include some personalized information like a mutual connection, a referral or a common interest.

Relevance:

You need to answer the question “Why You?” by providing relevance in the body of your message. Reference a specific event or article to prove you know their business, and have insights worthy of being heard. If you really want to put in the extra effort, scan through their Annual Report or blog section on the website to determine what their business priorities are. Share this in your messaging and you’ll really separate yourself from the people who are using templated messages.

Value:

Here is where you must share insight with your buyer that gets them thinking critically about their problems. Share a link to a case study, third-party industry report, blog post, or article that is relevant to their particular situation and will help to shape their buying journey. I personally like to avoid using links to my own gated whitepapers on the first message, as it can be perceived as self-serving or spammy.

Call to action:

You need to end your inmail with instructions for next steps. It could simply be asking a question about their business, or asking for a meeting and suggesting a few times to talk. Anything what helps to keep the conversation going.